5 Keys to a Successful Blog

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Many people over the years have tried and failed to make a living from blogging, or even just to build a successful blog for their company’s website. There are a number of reasons this happens, and many of them are quite preventable.

Building a successful blog isn’t hard unless you make it harder than it needs to be. Here are a few tips that will help you build a blog that brings followers.

1. Proper blog setup.
Having a blog is one thing. Having a blog that looks like crap is another. It’s important to make sure your blog is set up correctly, works properly, and looks good if you expect people to view you as an expert on your subject matter. Sloppy blogs mean sloppy advice in the minds of your readers.

2. Be consistent.
One of the most critical factors to building a successful blog with lots of followers is consistency. You need to choose how often you’re going to post content, then stick to that schedule. If you don’t, your readers will grow bored or completely miss the content you post. And if your readers aren’t active and sharing your content, building a following is almost impossible. Having a consistent posting schedule helps them know when you’ll be posting new content so they will be expecting it.

3. Write engaging posts.
Nobody wants to read a blog article about what you ate for lunch today (unless of course you’re a Kardashian lol). For the rest of us, it is important to post articles about the topics your audience is interested in. For example, a plumbing business should be posting articles about how to maintain your septic field, or how to properly unblock a sink. They should not be posting blog articles about marketing advice. It doesn’t make sense to their audience. Keep your content focused on what your readers want.

4. Share your posts.
Writing blog posts without sharing them on social media is just silly. It’s like building a gorgeous mansion of a home in a hidden underground bunker and never showing it to anyone. What’s the point?

5. Write guest posts.
Another way to gain readers is to write guest posts for other popular blogs to introduce yourself to their readers. These articles should be very well written, and can be submitted right to the blog you’d like to post on. Most popular blogs have instructions right on their site that tell you how and where to submit guest posts, and what requirements they have for writing for them.

Follow these 5 tips, and you’ll soon start to see an increase in the number of blog followers you have, and will set yourself up for success. And for more information on how to increase traffic for your blog, check out this informative article from Problogger.

The #1 Reason Twitter is Still Relevant

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There’s been a lot of talk in the last year or so about how Twitter is falling behind the times. That Businesses report they get the lowest ROI from their Twitter accounts compared to other social media sites. And that has lead some people to speculate…

“Is Twitter slowly dying?”

For a lot of people, this is a very valid question. They want to know that the time they spend connecting, posting content, retweeting, etc is going to pay off for them.

But my question for you is: who cares?

Of course you want to be successful, and therefore don’t want to waste your time with a tool that may not produce results. I totally get that. But there is always another side to the story. Something you may have overlooked…

Twitter is great for listening.

That’s right, listening. This, in my opinion, is the number one reason that Twitter is till relevant today regardless of what the “experts” say. The best part about the site is the ability to listen for opportunities for your business, and also to listen for feedback from your readers/customers.

1. Listening for opportunities
One of the most powerful uses of Twitter is social listening. Many online software services (like SproutSocial) have tools inside them that scour Twitter for mentions of keywords you specify. By triggering alerts when these keywords are mentioned, you can stay on top of matters that are important to your blog or business. For example, you can listen for your blog’s name, your company name, or common phrases people use when talking about what you do. This give you an opportunity to join the conversation and perhaps score a sale or gain a new follower. In my opinion, this is the biggest missed opportunity on Twitter for businesses.

2. Listening for feedback
It’s no secret that customer service has gone decidedly online the last few years. Just look at the popularity of sites like Yelp and you’ll see what I mean. In fact, a recent study showed that consumers expect a response to a customer service issue they post online within one hour. By listening for mentions of your blog or company on Twitter, you can make sure you catch these customer service issues and respond to them in a timely and professional manner. This shows the public that you actually care about their opinions, and will gain you more followers in the long run.

So there you have it. The number one reason Twitter is still relevant in the social media landscape, and why you should care. Utilize these tips, and you’ll soon start to see much more engagement and ROI from your Twitter account.

How to Create Content for Facebook


One of the most common problems for people who start marketing on Facebook is trying to figure out what to post. How do you create content that will engage your audience, and at the same time market what you sell? Should you post links, videos, or photos? Which one is more effective?

Okay…first of all, don’t panic.

There are a few simple techniques you can use to create engaging content that actually makes a difference for both your customers and your business.

Ready? Let’s dive in….

1. Relax. First of all, don’t put too much pressure on yourself to write the “perfect” post on Facebook. Because it is a social network, the environment and community on Facebook is more casual. If you put too much pressure on yourself to write the perfect post every time, your posts will seem very stiff and corporate…which is exactly what you want to avoid. So just relax, be yourself, and most importantly, let your unique personality shine.

2. Videos are “da bomb.” Right now, Facebook is a prime spot for video marketing. For some reason, Facebook has decided that it will favor videos over other forms of content. And on top of that, people in general prefer videos over something they have to read. They are more engaging because they are more entertaining and visually interesting. So try creating a fun video that shows off what you sell in an entertaining way.

3. Take a picture. Photos are also highly popular on Facebook, and are excellent marketing tools because people are more likely to share a cool photo than just a text post or link. And don’t limit it to photos of your products either. Include some “behind the scenes” photos of you or your staff, or even things going on in your town. People love this inside “sneak peek” of your business because it makes your company seem more warm and friendly.

4. Stay away from corporate jargon. People on Facebook are looking for other people and companies they can connect with on a personal level. They don’t want to follow XYZ company because they sell a certain product, they want to follow Sally at XYZ company because she’s funny, posts cool stuff, and happens to sell something they need or like. See the difference? Be more human and less corporate and you’ll see more people want to connect with you.

5. Be the cool kid. Facebook is a little like high school. It’s all about being the “cool kid” in class. So make sure you take that into consideration when you write your posts. Try to come up with things that are funny, weird, cool, or otherwise unique. Generally, try to be that person who is respectful, has a good sense of humor, and is likable so that people will want to follow you.

That’s it! Seriously, that’s all there is to getting started on marketing your business or products on Facebook. The moral of the story is to go out there, have fun, and be yourself. If you can do those things, then building an engaged audience on Facebook should be a breeze.

For more about this topic, watch the video below from Entrepreneur Magazine…