Many people over the years have tried and failed to make a living from blogging, or even just to build a successful blog for their company’s website. There are a number of reasons this happens, and many of them are quite preventable.
Building a successful blog isn’t hard unless you make it harder than it needs to be. Here are a few tips that will help you build a blog that brings followers.
1. Proper blog setup.
Having a blog is one thing. Having a blog that looks like crap is another. It’s important to make sure your blog is set up correctly, works properly, and looks good if you expect people to view you as an expert on your subject matter. Sloppy blogs mean sloppy advice in the minds of your readers.
2. Be consistent.
One of the most critical factors to building a successful blog with lots of followers is consistency. You need to choose how often you’re going to post content, then stick to that schedule. If you don’t, your readers will grow bored or completely miss the content you post. And if your readers aren’t active and sharing your content, building a following is almost impossible. Having a consistent posting schedule helps them know when you’ll be posting new content so they will be expecting it.
3. Write engaging posts.
Nobody wants to read a blog article about what you ate for lunch today (unless of course you’re a Kardashian lol). For the rest of us, it is important to post articles about the topics your audience is interested in. For example, a plumbing business should be posting articles about how to maintain your septic field, or how to properly unblock a sink. They should not be posting blog articles about marketing advice. It doesn’t make sense to their audience. Keep your content focused on what your readers want.
4. Share your posts.
Writing blog posts without sharing them on social media is just silly. It’s like building a gorgeous mansion of a home in a hidden underground bunker and never showing it to anyone. What’s the point?
5. Write guest posts.
Another way to gain readers is to write guest posts for other popular blogs to introduce yourself to their readers. These articles should be very well written, and can be submitted right to the blog you’d like to post on. Most popular blogs have instructions right on their site that tell you how and where to submit guest posts, and what requirements they have for writing for them.
Follow these 5 tips, and you’ll soon start to see an increase in the number of blog followers you have, and will set yourself up for success. And for more information on how to increase traffic for your blog, check out this informative article from Problogger.